5. In consideration with increase in the internet usage and online shopping among the college students, the purpose of this qualitative study was to explore the factors that influence the online buying behavior of the college students in Mumbai India has ranked in online shopping after Japan and America. Academia.edu is a platform for academics to share research papers. “Online shopping saves money” is surely not the mantra for girls as only 17% support this on the other hand 83% of boys find it really money saving. online shopping students of the College of Business Administration, University of Eastern Philippines for SY 2013 – 2014. The research questions that guided the study are: 1. 62% of students say they purchased apparel online in the past 30 days In 2011, college students spent $16 Billion online Convenience sampling method was used to select the sample of 25 college students and qualitative content analysis was used for analyzing the textual content of the depth interview data. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. The study was undertaken among the students of Assam University. Instead of physically going to stores, students are shopping online. Specifically, students with a tendency towards compulsive buying are more likely and those with greater social support are less likely to hold credit card debts. It belongs to a new category of websites that focus on social networking. For retailers, being there at all of those touch-points is known as omni-channel selling. Recommended Citation. However, with more and more players jump into the market and grabbing the shares, the behavior of online shoppers is something every internet retailer is trying to figure out. Education level Bachelor’s Degree Master Degree PhD Degree 5. Dolly Loyd, University of Southern Mississippi. 2362, Internet Shopping and Buying Behavior of College Students, Deborah A. Lester, Kennesaw State UniversityFollow Name: 2. Institutions invest in ever more luxurious and expensive dorms, sports facilities, restaurants — and the list goes on — to attract students. Indian Streams Research Journal, ISSN 2230-7850, Volume-4, Issue-7, Aug-2014 ... between gender and goods purchased online and there is no any significant association between gender and spending on online shopping. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. Deepali Bhatnagar Amity University Rajasthan Jaipur Abstract: On-line shopping is a recent era that has hiked in the domain of E-Business and is definitely going to be the future of shopping in the world. Eugene, OR – December 13, 2012 – According to a recent survey conducted by SheerID, online shopping is up 13% year over year among college students. The study specifically addressed the issues of how often and why Internet purchases were made. These young adults are also buying cars, mortgages and appliances over the Internet, but in smaller numbers. As expected over 95% of the college-age market uses the Internet and over 91% of that group completes online purchases. Impulse buying has been defined as a spontaneous, immediate purchase without pre-shopping intentions either to buy a specific product category or to fulfill a specific buying task. couch buying), selection of products etc. > ONLINE SHOPPING HABITS AMONG STUDENTS AND TEACHERS OF ST.THOMAS COLLEGE PALA SURVEY FORM Please read each question carefully and indicate your response by selecting the most appropriate choice. College students are also very busy - school alone is a full time job. Copyright students and it was also revealed that the Flip kart is the leading website among students compared to the other online shopping websites. A Study of Factors Affecting Online Buying Behavior of Students T. Jukariya* and R. Singhvi Department of Family Resource Management, College of Home Science, MPUAT, Udaipur-313001, Rajasthan, India *Corresponding author A B S T R A C T Onlin opportunities for all. this study was to explore the factors influencing the online buying behavior of the college students. Online Shopping Habits Questionnaire. Lester, Deborah H., Andrew M. Forman, and Dolly Loyd. In 2011, 64% of college students reported they had shopped online within the last 30 days. Apparel industry is one of the primary segments of our Indian economy The 21.4 million college students in the country earn money in a variety of ways. Keywords: Facebook, advertisement, buying behaviour, influence 1.0 Background of Study Facebook was formerly a real-time online platform for college students but is now being used by everybody. DigitalCommons@Kennesaw State University ISSN: 2576-6805, DigitalCommons@Kennesaw State University ISSN: 2576-6805. , Hedonic and Utilitarian Motivations for Online Retail Shopping Behavior, Experiential value: conceptualization, measurement and application in the catalog and Internet shopping environment☆ 1 1 ☆This article is based upon the first author’s doctoral dissertation completed while at Georgia Institute of Technology, Familiarity With and Evaluation of “E” Versus Brick and Mortar Stores: An Exploratory Investigation, Behaviour and Strengthening of Soft Storey Structure, Victorian Market Halls, Ornamental Iron and Civic Intent, Detection of Fraudulent Sellers in Online Marketplaces using Support Vector Machine Approach. Convenience sampling method was used to select the sample of 25 college students and qualitative content analysis was used for analyzing the … Gender: Male Female 3. Is there any differences in online shopping behavior and online shopping activities a. by gender b. by internet connection place c. by monthly personal income Take a look at the stats below to see how college students earn their money. Several years of lackluster sales in the retailing industry have pushed expansion into new channels in an effort to exploit any potential opportunity. As more and more consumers embrace the World Wide Web it seems a natural expectation and assumption that this channel may be the salvation of the brick and mortar store. 1. Perceived usefulness with the mean score of 4.38 showed the respondents neither agreed or disagreed with the indicator that represent perceived usefulness. Sample element is Male or female, a person who is a college student and resident of Ahmedabad city and buying branded apparel. Impulse Buying Behavior Questionnaire : I am an MSc Marketing student at Brunel University in the UK. • 70% hostlers like to use e-shopping websites or browser to do online shopping and rest 30% use e-shopping apps. Home | I am conducting a research project on the impulse buying behavior as part of my degree programme. Abstract-This research investigates the online shopping behavior of Chinese university students, as well as motivations and barriers online shopping, and its effect on for the shopping habits of consumers. Close to a quarter of the buyers are spending over $500 per year on Internet merchandise and they are making those purchases with their own credit cards. Filtering Elements involvement and impulse buying behavior of various category college students shopping in the area of Ahmedabad. Home FacPubs Time, they spend more on merit scholarships to maintain their ranking in the country earn money in variety. 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internet shopping and buying behavior of college students

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