PepsiCo was formed in 1965 with the merger of the Pepsi-Cola Company and Frito-Lay, Inc. PepsiCo has since expanded from its namesake product Pepsi to a broader range of food and beverage brands, the largest of which included an acquisition of Tropicana Products in 1998 and the Quaker Oats Company in 2001, which added the Gatorade brand to its portfolio. PepsiCo generated more than $67 billion in net revenue in 2019, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. “The 3C’s Model is a business model which offers a strategic look at the factors needed for success” The researcher would use the 3C’s model to measure the differences between the actual and the perceived quality of the company’s product portfolio, helping to assess the importance of the brand name PepsiCo. For example, PepsiCo uses aggressive marketing to attract more consumers. It has a brand valuation of $19.4 billion and it is ranked 29 in the Forbes most valuable brands list. Second, forming strategic alliances in the global scale. PepsiCo, Inc. is an American multinational food, snack and beverage corporation headquartered in Purchase, New York, United States, with interests in the manufacturing, marketing, and distribution of grain-based snack foods, beverages, and other products. Marketing sales Designing of products Additionally, you will have the opportunity to meet PepsiCo’s senior executives in intimate settings, learn the PepsiCo business model and how we deliver product to the consumer, and engage with fellow interns across functions and geographic locations. Both companies have massive scale. What is PepsiCo’s business model in Indonesia? PepsiCo was formed in 1965 by the merger of the Pepsi-Cola … As a result of an aggressive pursuit of this strategy, today PepsiCo portfolio comprises 22 brands and each of these brands have generated at least one billion USD in retail sales in 2015. Strengths in the SWOT Analysis of PepsiCo : Brand equity: it is one of the most prominent and famous brands in the world in the food and beverage sector. Products include Pepsi, 7-Up, Tropicana, Mountain Dew, Lipton, Gatorade, Frito-Lay, Aquafina, Walkers Crisps, Doritos snacks and Quaker Oats. offers the world's largest portfolio of billion-dollar food and beverage brands, including 19 different product lines that generate more than $1 billion in annual retail sales each. PepsiCo business strategy integrates the following six principles: Achieving growth through mergers and acquisitions (M&A) Forming strategic alliances in global scale ; Focusing on emerging markets; Focusing on organizational culture; Developing and promoting the idea of One PepsiCo; Innovation in marketing initiatives The current CEO of Pepsico is Indra Nooyi under whose leadership, the brand has continued to expand its business and transform its product portfolio. PepsiCo’s long-term growth trajectory is partly dependent on how the company addresses the major issues identified in this PESTEL/PESTLE analysis.PepsiCo must develop strategies that enhance its abilities to withstand the external factors in its remote or macro-environment. PepsiCo’s Intensive Strategies (Intensive Growth Strategies) Market Penetration. First, the company has its sights set on development of a single agricultural model that benefits the production chain. To this extent, creative marketing has been the focus of Pepsi’s business strategy. Political Factors Affecting PepsiCo’s Business • Crisp synopsis of the PepsiCo core competencies that strengthened and added a competitive advantage to the company over its major competitors from the FMCG Industry. According to Interbrand [7] and Forbes [8] , the Pepsi brand is the 22nd and 30th most valuable brand in the world, worth US$20.491 billion and US$18.2 billion, respectively. PepsiCo maintains its prominent position in market by carefully analyzing and reviewing the SWOT analysis. “You should think of PepsiCo as a company that plays in two huge large categories that globally, have a lot of tailwind,” he said, speaking to analysts in the FY2018 earnings call. M&A can be specified as one of the cornerstones of PepsiCo business strategy. PepsiCo Inc.’s revenue grew 5.3% for the latest quarter as its beverage business rebounded and strong demand continued amid the pandemic for its snacks and packaged foods. For the world The Company brings smiles to the world by playing its part in protecting the non-renewable resources and helping to conserve the eco-system so that it is more sustainable for the generation to come. Best Global Brand – According to Forbes 2019 ranking, PepsiCo is ranked # 29 most valuable brand with a brand value of $18.8 Billion. 2017 was an year of healthy growth for the brand when Pepsico achieved a core organic revenue growth of 2.3% . Pepsi: Who Has The Best Business Model? Therefore, where in the minds of consumer Coke and Pepsi might be perceived as direct competitors, if we look at their business model those look entirely different regarding product offering and mix. 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